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General Mills GmbH

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Intern (m/f) for Brand Management Häagen-Dazs

  • Ort: Hamburg
  • Beginn: Nach Absprache
  • Dauer: 6 Monate
Wie gut passt diese Stelle zu dir?


General Mills is one of the leading food companies in the world and serves the world by making food people love for more than 150 years. In Germany, we market the brands Häagen-Dazs (super premium ice cream), Knack & Back (chilled fresh dough), Old El Paso (Mexican food) and Nature Valley (granola bars) via the General Mills GmbH. With the freedom of a dynamic, steadily growing unit at the Hamburg site, we offer solid job security along with the opportunity to explore new paths. The different products require an open mind and a hunger for constant changes and challenges. Strengthen our team and put your skills to use as part of our fascinating business.

We are looking for an

Intern (m/f) for Brand Management Häagen-Dazs

at the earliest possible date

Let’s make some introductions. We’re Häagen-Dazs. We make extraordinary ice cream. And create extraordinary moments. We’ve been around a while. We’re iconic. But that doesn’t mean we’re stuffy or old fashioned. We’ve evolved and reinvented ourselves along the way to stay relevant. Come join our energetic marketing team and work in a local market embedded in a truly international organization.


  • Become a valuable member of the Häagen-Dazs marketing team and play a key role in accelerating the brand’s growth both within the existing portfolio as well as regarding new product launches
  • Participation in the implementation of international strategy measures on the German market for the further development of the brand
  • Support in the development and activation of national campaigns
  • Carry out market and competitive analyses and derivation of recommended actions
  • Work with internal stakeholders both locally as well as with our regional and global functions
  • Manage the relationship with external BTL agencies (social media, PR, and sampling) and plan, implement and evaluate activations
  • Project lead for all product packaging designs for the German language group
  • Active participation in day-to-day business and opportunity to independently take over projects

Required skills/background:

  • Currently in a study program focusing on economic sciences or an already completed university degree with an emphasis on marketing
  • Practical marketing experience in the FMCG industry and past experience working with external agency partners
  • Excellent spoken and written English
  • Good knowledge of Microsoft Office (Word, Excel, PowerPoint)
  • Working knowledge of Nielsen Answers and the analysis of the respective data
  • Strong analytical skills
  • Ability to work independently and good project management
  • Enthusiasm and passion for brands and food
  • Team player, highly motivated and flexible

So bewerben Sie sich bei uns
What we offer:

We offer you the opportunity to apply your theoretical knowledge in Brand Management in a targeted manner, gain practical experience, and demonstrate your expertise at an international level. The internship is for a duration of minimum 6 months.

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Wie gut passt diese Stelle zu dir?
  • Ort: Hamburg
  • Beginn: Nach Absprache
  • Dauer: 6 Monate
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