you want to influence business strategy by representing the voice of
the consumer? If so, then a role as an intern in the Consumer and Market
Knowledge (CMK) organization is the right choice for you!
CMK's role is to create a competitive advantage for Procter &
Gamble through superior consumer and market understanding. We directly
influence strategy, innovation, advertising, pricing, media/trade
investments, market execution... and much more! We bring consumers to
the center of Procter & Gamble's business decision-making. Consumer
understanding is known as P&G powerhouse, unparalleled in the
As a CMK Intern and a leader of consumer understanding, you will shape the direction of our business:
• You will interact with management and work with autonomy on projects, with continuous coaching of a CMK manager.
• You will be an integral part of a multi-functional business
team, working with Brand, R&D, Design, Sales and Finance partners.
• You will lead learning plans to address business needs and objectives, answering questions such as: What
should our brands stand for? Who are our target consumers? What is the
right assortment, promotional strategy and media/trade investment? How
do we best reach consumers & win with retailers?
• You will lead and drive business recommendations based on consumer insights and research findings
As of day one, you will have real work experience with dedicated
projects. You will also be given coaching and training to ensure you are
equipped to succeed. At the end of your internship you will have
developed skills such as leadership, analytical thinking, project
management and collaboration/interpersonal skills. You will also have a
good understanding of how a multinational company like P&G operates.
And finally, a successful internship may lead to a full time position
upon completion of studies.