Alle Praktikumsplätze von Adam Opel AG

Internship - CRM Lead Management and DWP (Job Number: STU0002397) 6 months Praktikum in Rüsselsheim

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Opel is one of the European car manufacturers that leads in technology and tradition. Our company stands for innovation and is shaped by our passion for cars. Get enthusiastic about the variety of possibilities we offer, the opportunities to work in international teams, and the chances for you to develop your career.

Your department

CRM Lead Management is a key element of the Opel Vauxhall International Marketing Team with an overall responsibility for the Opel / Vauxhall website form developments, kpi metrics and online lead generation and management. This includes working closely with the Brand Communications team, the Product Marketing Team, General Motors IT and the individual markets in order to support their Sales, Marketing and Aftersales operations across Europe.

What you can except

  • Support the implementation and deployment of different online lead generation tools as well as of different webforms on the countries web sites and on the online campaigns
  • Coordination with the different countries, ensuring the tools and forms are are understood and correctly implemented
  • Produce monthly scorecards for the countries
  • Ensuring consistent and accurate reports are available to the countries
  • Be part of the coordination of Lead Management Learn and Apply program

What we expect

  • Completed basic study/pre-degree in Marketing or similar
  • Good MS Office skills
  • Fluent in written and spoken English
  • Interested in the automotive sector
  • Team player
  • Positive approach, self starter, quick leaner
  • Analytical and ability to multi-task
  • A good level of understanding of online as a sales & marketing channel

Have we aroused your interest?

We are looking forward to receiving your application including your complete documents:

  • Covering letter (stating your preferred starting date)
  • CV
  • certificate of matriculation
  • relevant certificates including transcripts of records
  • work and residence permit (not European students)

Please be aware that we can only accept applications via our Online System.

For requests please contact Nadine Mottausch (

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